VATAX, a well-established tax advisory firm, approached our marketing team seeking assistance in modernising their online presence. The firm had grown organically through client referrals but was now ready to accelerate its expansion with a strategic marketing approach. This need coincided with a headquarters location change, prompting VATAX to enhance its visibility and credibility in the market.
Head of Marketing
Digital Marketing Specialist
Web Content Specialist
Designer
Until this point, their marketing efforts had been minimal - limited to occasional articles in the local newspaper. With no prior structured marketing strategy, VATAX faced several critical challenges.
A data-driven approach to SEO was implemented, starting with:
Content Strategy
We planned the structure of the website and the content around three main services (accountancy, tax advisory and legal advisory) as topical clusters.
Keyword Research
We identified high-performing low-competitive keywords to improve search engine rankings, and assigned them to each service page.
Content Creation
We’ve started building VATAX’s blog featuring regular posts on tax-related topics to enhance SEO, search visibility and domain authority.
PR
Blog articles are adapted for local newspapers, increasing exposure and building the personal brands of the authors outside the company channels.
The success of this strategy was evident when an article on tax implications for garages ranked #1 in search results in only a few weeks.
Within the first 5 months, our activities resulted in an increase in the overall website traffic 77 times, while organic traffic increased 60 times.
As the brand evolved, we grabbed the opportunity to adopt a more personal and engaging communication style. We’re transitioning from corporate messaging to individual thought leadership, positioning Wojciech, Natalia, and Karolina as key voices in the tax advisory field. By sharing their expertise, insights, and unique perspectives, we aim to build deeper connections with our audience while reinforcing VATAX’s credibility and authority in the industry.
From the very beginning, VATAX has been committed to providing the highest level of service, ensuring that clients feel supported and secure. This dedication has positioned VATAX as a company that was setting industry standards for quality and professionalism.
However, another key objective has always been to support aspiring entrepreneurs - those who may not yet be able to afford premium services but still require tailored guidance to navigate their financial responsibilities.
To meet their needs, TanieKsięgowanie was introduced - we conceptualised and built a separate brand. We developed a dedicated website with modern branding, specifically targeting young entrepreneurs seeking affordable accounting solutions. With a dedicated website and a streamlined service model, TanieKsięgowanie enabled more effective engagement with this market segment.
A company’s website is its digital storefront, and we ensured that VATAX’s online presence was modern, secure, and optimised for growth.
To modernise the online presence:
Platform Selection
We opted for Webflow to build the new website due to its flexibility, security, and ease of use.
Rapid Deployment
A functional version of the website was launched in two days. It was crucial as the website must have been healthy and secure before the new headquarters opening celebration.
Template-Based Design
To expedite development, we used a high-quality template and customised it to match VATAX’s branding. We’re growing the website ever since.
A strong online and offline presence is crucial for brand credibility. We implemented a multi-channel strategy to strengthen VATAX’s authority in the industry.
We created VATAX’s social media strategy aimed at showcasing their expertise and providing valuable industry insights through LinkedIn and Facebook. Previously, the company was not active on its corporate channels, relying solely on private activity on Instagram. This new approach helped establish VATAX as a trusted authority in the tax advisory sector while also highlighting the services offered. Simultaneously, we’re growing the personal brands of founders to make them recognizsable industry experts.
To complement VATAX’s online strategy, we developed high-quality print materials and promotional campaigns that enhanced brand visibility and client engagement.
The client highly values our strategic suggestions and the tangible improvements in brand visibility and lead generation. VATAX expressed high satisfaction with the improvements, seeing measurable growth in inquiries and brand awareness.
Increase in the volume of website visitors
77x
Increase in organic visitors
60x
Keywords in Google
2.5k
Impressions on Google a month
60x
Average position
8.8
Average CTR from organic traffic
5%
CTR for keywords up to
70%
We were in a crisis—with a hacked website and almost zero online visibility. TeaCode got us back on our feet in 48 hours, and in the next six months, they achieved what we couldn't in 20 years. Today, we don't just have the best site in the industry according to our clients—we are setting the standard that others aspire to. That is the definition of a transformation.
To sustain growth and further enhance VATAX’s market position, we are focusing on strategic initiatives that drive client engagement, strengthen brand credibility, and optimize lead-generation efforts.
We’re working on targeted Google Ads campaigns aimed at attracting high-intent users searching for tax advisory services to maximise conversions. By closely tracking performance metrics, we will continuously refine our approach - testing ad creatives, optimising keywords, and adjusting targeting strategies to ensure the highest ROI.
We’re working on targeted Google Ads campaigns aimed at attracting high-intent users searching for tax advisory services to maximise conversions. By closely tracking performance metrics, we will continuously refine our approach - testing ad creatives, optimising keywords, and adjusting targeting strategies to ensure the highest ROI.
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mark.cameron@teacode.io
